Aida Zerlinne Alcid, director of operations, is a natural-born entrepreneur, with a history of operating small businesses from before school age (recruiting and leading a sales team of neighbourhood children selling cake scraps from her family's bakery) to turning around a failing medical clinic, just prior to emigrating to Canada. 

A Nellie Kellog scholar and former ICRC medical field officer and rural health physician (in the surfing capital of the Philippines), clinical nurse instructor, beauty queen and former supermodel (stage name: Ida) with a passion for helping others succeed.

Linda Clement, director, parenting coach and author, avid reader, lifelong learner and former La Leche League Leader and fastpitch softball umpire, offers a quirky, insightful view of children and childrearing.

With deep respect for the humanity of children, and through reading research in fields as diverse as child development and neurobiology, to meditation and nutrition, Linda helps parents see through the cultural clutter for what kids (and parents, and families and communities) really need.

The mother of two grown daughters and grandmother to two grandsons, Linda's first book, The Way and the Power of Mothering, meditations on mothering, balance and the Taoist Way, as a new-mom present for her sister. With 17 years in the former Toastmistress Clubs, Linda is a Skilled Communicator, an inspriational and entertaining speaker.

Raising Parents Inc. began as a company offering a parenting course called Raising Adults, Not Kids, because we already have enough 4-year-olds walking around in 40-year-old bodies.

With an attachment-centric philosophy, Raising Parents works with parents of children at any age and stage, to build and maintain the connections that help parents handle everything from toddler tantrums to teens in crisis.

Through confidential parent coaching, helping moms and dads (and grandparents and guardians and foster parents and co-parents and step-parents and sitters) create the family of their dreams, while providing the best environment for their kids to thrive.